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| Paul Muret - Chief Executive Officer: Paul is the lead architect of both the company vision and the product engineering effort. Paul personally wrote the first version of Urchin in early 1997, and to this day has a direct hand in the overall development of the core technology. Prior to co-founding Urchin, Paul worked with the NASA-funded Space Physics Group at the UCSD School of Engineering, where he wrote analysis and visualization software for large-scale simulations conducted at the San Diego Supercomputer Center. Paul holds a B.S. in Electrical Engineering from UCSD. |
Google announced late Monday that it has agreed
to acquire Urchin Software Corporation, a San Diego, California based web
analytics company.
Financial terms of the deal
were not disclosed.
Urchin is a web site
analytics solution used by web site owners and marketers to better understand
their users' experiences, optimize content and track marketing performance.
Urchin tools are available as a hosted service, a software product and through
large web hosting providers. These products are used by thousands of popular
sites on the Internet.
Google plans to make these
tools available to web site owners and marketers to better enable them to
increase their advertising return on investment and make their web sites more
effective.
"We want to provide web
site owners and marketers with the information they need to optimize their
users' experience and generate a higher return-on-investment from their
advertising spending," said Jonathan Rosenberg, vice president of product
management, Google. "This technology will be a valuable addition to Google's
suite of advertising and publishing products."
The acquisition is
subject to customary closing conditions. Google anticipates that the acquisition
will close before the end of April.