• Market up 18.6% in the first six months of the year

• Market dominated by domestic brands

• Maruti is top selling brand

• Small cars and SUVs are favoured segments

• Diesel proving popular

Maruti Udyog Limited (MUL) was established in Feb 1981 through an Indian Act of Parliament, as a Government company with Suzuki Motor Corporation of Japan holding 26 per cent stake.

JATO Dynamics, a leading provider of automotive intelligence has announced that the Indian market for new cars grew by 18.6% to 758,430 units in the first six months of 2007.

The market in June was 114,457 units, a 9.8% increase on the volumes reported in June 2006. The best selling model in the first half of 2007 was the Maruti Alto (known to Europe as the Suzuki Alto), while Maruti was the top selling brand over the same period.

Although the market is experiencing significant growth, it is still a market dominated by a small number of domestically produced vehicles.  Indian consumers are currently only offered a total of 80 models manufactured by 25 separate brands making the market much less diverse than Europe, North America and the other great emerging market of China.

“There are relatively few domestic producers and only a limited number of foreign-owned or joint-venture production facilities in India, particularly when compared to China,” says Nasir Shah, International Sales and Marketing Director for JATO. “It’s a fascinating market that will no doubt experience significant development in the coming years.”

JATO is also quick to point out that unlike many non-European markets, diesel cars play a significant role in the Indian market, accounting for at least 18% of sales in the first half of 2007.

Brand Performance

Maruti was India’s top-selling car brand in the first 6 months of 2007 (up 26.0% H1), ahead of Tata (up 9.4% H1), Hyundai (up 10.6% H1), Mahindra (up 3.8% H1) and Honda, which posted significant growth in the market of 30.6% over the same period.

Mahindra Renault, a new player in India, has enjoyed a successful introduction to the market, selling over 5,000 units in less than three months. Other manufacturers showing significant growth in the Indian car market include Toyota, Chevrolet, Mitsubishi and Fiat. 

Top 10 brands

Top Models

The best-selling car in India in the first six months of 2007 was the Maruti Alto, ahead of the Tata Indica, Hyundai Santro (known in Europe as the Hyundai Atos/Amica) and Maruti Wagon R.

New models introduced in the last 12 months, and currently selling well in the Indian car market include the Hyundai Verna, Honda Civic, Maruti SX4, Mahindra Renault Logan and Chevrolet Spark.

Segment Trends

The mini car segment is the largest in the Indian market, and is up 16.5% YtD on 2006 and is led by the Maruti Alto, ahead of the Hyundai Santro, Maruti Wagon R and Maruti 800. The second largest segment during the half year period was the small segment, up 17.0% YtD and led by the Tata Indica, Maruti Swift and Honda City.

The SUV segment is the third largest in the Indian market. The big-selling products in this segment are large, relatively low-cost vehicles with significant off-road ability such as the Mahindra Scorpio and Tata Safari, rather than the more expensive, more road-biased products that appeal to western consumers. However, Honda, one of the rising stars in the Indian market, has seen its CR-V model taking an increasing share of the segment with sales up 52% Ytd.