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Research published by the AA (Automobile Association) also found that competition between online insurers was keeping premiums competitive. David Tyers, AA head of marketing said: “Our research suggests that well over 75% of all customers use the internet in some way to research insurance premiums. Even those who don’t have access to a computer often ask computer-literate friends or family to do the searching for them, but complete the deal offline.” In the UK, about 40% of all new car insurance and a fifth of home cover is now arranged online. Last year, online sales of car insurance grew by nearly two-thirds (64%) while online home insurance sales grew by 50%. In 2004, the average quoted car insurance premium fell 2%, widening the gap between the cheapest and dearest to 35 percent. © Copyright 2007 by Finfacts.com |
